The challenge:
- To reach and engage the European market
- To generate demand for the solutions offered among various industries
- To increase conversion rate across all funnel stages
Solution:
- Conducting brand workshops to understand their services, expertise, mission and vision.
- Setting brand guidelines: defining brand colours, fonts and designing templates to develop brand language; laying the base for impactful communication!
- Developing campaign strategies ranging from brand awareness and engagement to lead generation
- Testing target groups for conversions across social media channels
- Creating demand generation campaigns, highlighting pain-points and brand USP through visually appealing and effective content.
- Positioning the brand in a unique way to generate demand in accordance with their expertise