Audit and Setting KPIs

Social media marketing begins with analyzing the current presence vis-a-vis competition and understanding where we stand. Based on this analysis, key performance indicators are set up. Targets are put to these KPIs every month, which are closely monitored. This process charts out a path that brands can launch into for sustainable growth.

Testing

In order for social media marketing to work, brands need to know what works for them and what doesn’t. It is this knowledge that further contributes to successful campaigns that reach your objectives. In order to ensure cohesive and consistent results from social strategies, we understand the business, the competitors and the target audience. This is followed by multiple tests that allow us to pin point the best possible strategy and implementation.

Content

Based on analysis of competitors, previous marketing campaign data, target groups and industry insights, we develop content and campaigns that educate, engage and enchant your customers and help them to make a decision. Good content marketing is not just about promoting branded content. In fact, we help you make the shift from branded content to becoming a content brand, so that you become the authority, the industry expert! As the process unfolds, we put content to work in order to ensure better results from one stage of the marketing funnel to the other.

Paid Media

Sub copy: In the advertising world, expertise, experience and clear understanding of algorithms used by various social media channels is imperative. This is where we come into play. Our conceptual adeptness to optimize, monitor and analyze ads helps us in tweaking the filters and create a big impact for your brand. From lead generation to conversion campaigns, our expertise helps us deliver sustainable results to bring you success and help you reach your targets.

Influencer Marketing

Paid partnership with the right brands or users is as important as your decision to select the right people for your organization. We ensure that your brand essence is mirrored in all communication that is passed on from influencers and through cross promotions with the right channels.

Personal Branding

Moving from branded content to content brand is a matter of establishing subject matter expertise. Major stakeholders’ social presence plays a major role in establishing this expertise. We work closely with the key stakeholders to create robust personal brands that feed into your brand’s marketing funnel and ensure exponential growth.

Measuring Success

As your social media agency, we analyze every ad, every campaign closely. We measure campaigns against targets set for KPIs and make observations across variables such as target groups, ad copies, placements, networks, interests, designations, paying per capacity, engagement rate, post interaction, CTR, CPL, CPA, etc. This helps us improve future campaigns and paves the way for a bright future by creating a sustainable conversion optimized funnel for your brand.

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