Be Found, Easily!
Optimizing the full search experience is critical when it comes to getting consistent keyword rankings. Gone are the days when SEO was about mindlessly building backlinks. Today it is about partnering with link-worthy content on the web.
In the current era, SEO requires smart, long term investment with a holistic strategy which involves breaking down all aspects of search to the simplest form possible – such that the user has an easy experience with your brand, on the website and off it.
SEO Audit
Audit results not only help understand the underlining issues with the website but also off it. Audits help identify issues with content, technical SEO and user experience. Based on the results of the audit, KPIs are put into place and targets set, which are monitored on a monthly basis.
Pre-Optimization SEO
As your SEO agency, we understand that the most important part of SEO is to choose the right keywords and differentiate the generic keywords from high-intent keywords, and create a strategy that feeds interested users into the marketing funnel. Keyword research and content research are carried out in the pre-optimization phase.
On-page SEO
On-page SEO goes beyond fixing the technical issues. It also involves ensuring that users have a wonderful experience on the website. This phase of the process involves addressing and fixing all SEO errors on the website inclusive of technical and crawlability issues. This phase ensures that your website is rated highly both by the search engines and your users.
Back-link Building
Off-page SEO has changed tremendously over the last few years. Ad Astra’s SEO experts’ focus is not on creating backlinks but on building quality backlinks that come in from relevant sources. This is a process that involves research and reaching out to bloggers and adding value to content on the web. This is an on-going activity that helps your website get a good SEO score.
Content Marketing and Optimization
An important aspect of SEO is to constantly create content, not just content but high quality content that adds value. While the content we create is optimized for keywords and other SEO aspects, it also ensures that your brand essence and brand voice is not lost to your readers.
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Get an SEO audit of your brand absolutely free.
This audit is the first step in crafting an effective SEO strategy.
