TATA AutoComp Systems Pvt. Ltd.: Leading auto component manufacturers and suppliers globally

The challenge: 

1. To develop communication to match the standards of the industry
2. To position the brand in a unique way
3. To enhance engagement primarily within the brand and externally as well
4. To work within predefined brand guidelines

Solution:

1. Conducting brand workshop to understand the brand, their joint ventures, products and services, vision and mission
2. Developing brand language that suited the brand and industry standards
3. In depth competitive, quantitative and qualitative analysis to draw inferences to improve campaign efficacy
4. Creating conceptual campaign regularly for optimum engagement
5. Concentrating on employee engagement campaigns and introducing leaders of the brand for brand awareness
6. Capturing authentic content regularly – awards, recognitions, features and events