Client Portfolio

Swiggle: A Canadian, money back app enabling users to receive refunds when prices drop after a purchase

The challenge:  

  1. To educate the users about the concept of money-back and refunds on products
  2. To increase downloads for the app

Solution: 

  1. Testing across channels like Facebook, Instagram, Google and Apple Ads
  2. Implementing lead generation and traffic campaigns on Facebook, Google and Apple Ads
  3. Targeted ad placement campaigns on mobile ad networks
  4. App store optimization to get top 2 rankings on play store
  5. High end persona research to improve communication

Results: 

  1. Total app downloads – 1001 in a span of three months
  2. 600% growth in Facebook followers in three months
  3. 35% thirty-day app retention rate