Go From Linear to Exponential

Staging in rocket science means once a stage has emptied out all its fuel, it detaches itself from the rocket so that the second stage can keep going without having to drag the extra weight.

Start-up staging by Ad Astra is a similar concept where you put your start-up on its journey with an analytics-driven strategy and keep pruning and refining the marketing as you go from one stage of growth to another. It is our belief that every start-up has the potential to propel from the launch pad to maximum altitude with the right marketing strategy at the right budget. We formulate this strategy and implement it in order to effectively build a successful and sustainable growth funnel… all at very affordable prices.

Our Startup Staging solutions include:

• Digital Audit and Competitive Analysis
• Understanding Business Objectives, target groups and defining KPIs
• Creating Brand Guidelines
• Setting targets for KPIs
• Defining media strategy
• Conceptualizing campaign thoughts, brand themes
• Creating branded content design and videos
• Executing campaigns across all media channels
• Testing pilot campaign
• Campaigning as per test results
• Analysis and Reporting

Our Start-up Staging Package includes the following activities:

• Landing Page Design and Development
• Social Media Strategy, Design and Ad Management
• Influencer Marketing
• Search Engine Optimization
• Search Engine Advertising
• Social Listening and ORM
• Email Automation
• Third-party Media Strategy and Implementation
• Analysis and Reporting
• Traction Dashboard