The challenge:
- To promote the product in the medical sector of remote areas of Maharashtra
- To generate enquiries for the product
- To create unique content for the same product
Solution:
- Testing across Facebook, Instagram for target groups, designs and content
- Setting up KPIs for social media marketing
- Implementing lead generation and traffic campaigns
- Designing and developing website
- In depth competitive, quantitative and qualitative analysis to draw inferences to improve campaign efficacy
Results:
- Total leads generated – 101
- Total conversions – 7
- 5% increase in engagement rate on Facebook
- 40% increase in engaged session on the website