The challenge:
- To develop communication on par with our competitors
- To generate demand for their services and treatments
- Gain trust to visit the property post COVID-19
Solution:
- Setting brand guidelines: defining brand colours, fonts and designing templates to creating content buckets to introduce their packages, treatments, testimonials and more
- Developing brand language that suited the brand and would be easily comprehended by their existing and potential clientele
- Creating campaigns with authentic pictures of the property to gain trust
- Reaching out to the influencers promoting health and wellness
- Testing target groups and ads on channels like Facebook and Instagram to get to the best performing entities in terms of engagement for every service
- Positioning the brand in a unique way to generate demand by resonating to the surrounding situations and offering relevant solutions
- Creating landing pages for specific/new services for utmost engagement