The challenge:
- To develop communication within constraints of industry norms and rules
- To enhance engagement among niche audience for different services and products
- To improve conversions across all services
- To generate demand for the services offered
- To be the first choice for among fierce competition
Solution:
- Setting brand guidelines: defining brand colours, fonts and designing templates to creating content buckets and developing brand language, we ensured that the brand communication was fitted to suit what the brand stands for
- Setting KPIs and targets across SEO, SMM and SEA activities
- Keyword research, on page SEO, back-link building
- Landing page testing and campaign testing on Google Ads
- Developing direct communication for service ad campaigns to lower the cost per lead
- Testing target groups and ads on channels like Facebook and Instagram to get to the best performing entities in terms of engagement
- Refining and recreating blogs on the basis of brand keywords, ongoing campaigns and trending topics
- Cross channel analysis
Results:
- 40% increase in direct and organic traffic (combined)
- 25% conversion rate from Google Ads
- Increase in brand awareness as observed from increased number of direct calls