The challenge:
- To develop appropriate communication on sensitive topics related to organ donation
- To spread awareness among people without offense, and clear out myths about the same
Solution:
- Setting brand guidelines: defining brand colours, fonts and designing templates to creating content buckets and developing brand language, we ensured that the brand communication was fitted to suit what the brand stands for
- Conceptualising campaigns without the use of sensitive images or content
- Creating campaigns around all their services such as Chabot, 24/7 whatsapp assistance, an application game and more
- Organic promotions using Instagram stories, hashtag marketing, topical content and engaging campaigns
- Promoting collaborations with celebrities through YouTube videos and reposting them on other social media platforms
Results:
- 20% increase in organic reach
- Engagement on Instagram at 9%
- Engagement on Facebook at 10%