The challenge:
- To increase the number of orders for the products
- To increase awareness
Solution:
- Developing brand guidelines for design, content and digital media usage
- Setting up KPIs for social media marketing and search engine optimization
- Testing target groups on social media
- Designing branded content in the form of conceptual and product designs and videos
- Creating a content brand via blogs and influencer marketing
- Implementing lead generation and conversion campaigns across social media channels and Google Ads
- Cross-channel analysis and reporting to improvise on campaigns
Results:
- Number of orders went from 200 a month to 1,000 a month in a span of ten months
- First page rankings (till date) for most searched keywords in the niche
- 88% increase in organic reach
- 15% increase in engagement on Facebook
- 200% increase in awareness levels as per dipstick survey
- CTR of 4% and 9% for display and search campaigns respectively