The challenge:
- To aid more walk ins
- To get more conversions for reservations and catering services
- To create a strong online brand resonating the aesthetics of the property
Solution:
- Studying brand guidelines and understanding competition
- Research on competitors’ branded content strategy, content buckets, design style
- Creating social media campaigns across various verticals such as food festivals, restaurants, reservations, live gigs, loyalty program and gigs
- Creating personalized communication to prompt users to review the brand
- Organic promotions using Instagram stories, hashtag marketing, cross-promotions
- Conceptualizing campaign thoughts, designs and videos that reflect the ambiance, style and aesthetics of the property
Results:
- 5% increase in the number of food festival guests as compared to the previous festivals
- 24% increase in positive reviews on Google
- 80% increase in organic reach
- 6% increase in engagement on Facebook
- 18% increase in walk-ins within a span of three months