The challenge:
- To reach and engage decision makers in beauty and wellness industry
- To generate demand for the product among potential users
- To increase conversion rate across all funnel stages
Solution:
- Setting brand guidelines: defining brand colours, fonts and designing templates to develop brand language; laying the base for impactful communication!
- Developing campaign strategies ranging from brand awareness and engagement to lead generation
- Testing target groups for conversions across social media channels
- Creating demand generation campaigns, highlighting pain-points and brand USP through visually appealing and effective content.
- Activating lead nurturing via e-mail marketing and WhatsApp marketing
Results:
- 50% decrease in Cost per Lead
- 5% increase in engagement on Facebook
- 8% increase in engagement on Instagram
- Engagement to conversion ratio at 4%