Art, Artist and Analytics
Does your story have the right mix of relatable characters, emotions, elements, pictures, protagonists, obstacles, humour? What genre is your story? What is the message your story has? Is your story embellished with drama or is it plain, simple and raw, like a page of a history book? Articulating your story, with content strategies and campaigns customized for your business objectives and tailor-made for each digital channel, is our forte as your content marketing agency.
Brand Workshop
It is essential to arrive to the brand essence and positioning before we start working on the content and creative. A brand workshop is an elaborate exercise that is conducted in order to define the brand story and brand guidelines which are used as important tools in the marketing mix.
Audit and Analysis
We, at Ad Astra help you identify if your organization’s content reflects your values, beliefs, mission and other brand assets. Our audit includes analysis of your content and that of your competitors’. This audit helps unearth valuable insights and addresses underlying issues with your content.
Strategy
Armed with data from insights and analysis, we understand your goals and target audiences. We understand the pain point that your products and services addresses and the brand USPs.
Campaigns
We conceptualize clutter-breaking campaigns that do not add to the noise and tell your brand story in an interactive manner. From conceptual, creative campaigns to infographics to blogs, we define various buckets and implement creative designs which bring life to the content strategy. At Ad Astra, graphic designing is not just about briefing and getting designs done but it is about having fun with colors, layouts, words, templates, typography and more importantly, ideas!
Video
Video killed the radio star! The current era is all about users consuming video content like never before. From pre-roll ads to vertical videos to bumper ads, and from story-boarding to on-location shoots, our team of film makers, videographers and editors create videos that bring your brand forth in a grand way.
Measuring and Optimizing
It is in our DNA to analyze and measure the results and it is no different for the content strategy that we develop for your brand. Success requires constant analysis and measurement and in order to do that, we use various measurement techniques and rate content against your competitors and industry benchmarks.
SCHEDULE A FREE AUDIT SESSION
Get a design audit of your brand absolutely free.
This audit is the first step in crafting effective brand stories and messaging.
