Black Lab: Cloud telephony solution for small and medium businesses

The challenge:  

1. To get subscription for the product
2. To increase awareness about the product in the Indian market

Solution: 

1. Testing across Facebook, Instagram for target groups, designs and content
2. Setting up KPIs for social media marketing
3. Implementing lead generation and traffic campaigns
4. Designing branded content in the form of conceptual designs catering to target groups across various industries
5. In depth competitive, quantitative and qualitative analysis to draw inferences to improve campaign efficacy

Results: 

1. Total subscriptions at 350 in a span of three months
2. Cost per lead at Rs. 45
3. Number of engaged sessions on the website at 6124 in three months
4. Social Media Impressions to sign up ratio at 0.07%
5. Engaged sessions to sign up ratio at 5.7%
6. CTR of 4% and 9% for display and search campaigns respectively