The challenge:
- To develop communication within constraints of industry norms and rules
- To enhance engagement among niche audience for a limited set of services and products
Solution:
- Setting brand guidelines: defining brand colours, fonts and designing templates to creating content buckets and developing brand language, we ensured that the brand communication was fitted to suit what the brand stands for
- Developing direct communication for services and products, to conceptual campaigns as per the target groups for various verticals
- Testing target groups and ads on channels like Facebook and Instagram to get to the best performing entities in terms of engagement
- Organic promotions using Instagram stories, hashtag marketing, relevant group tie-ups to promote user generated content, topical content and product campaigns
Results:
- 2% increase in engagement across Facebook and Instagram
- 51% increase in impression to engagement ratio
- Increase in levels of awareness and social reach as observed via feedback from clients of Accord Equips