Aarvi Encon: Manpower outsourcing agency in the Energy Sector

Challenge: 

1. To develop communication within constraints of industry norms
2. To enhance engagement among niche audience for different services
3. To improve conversions across all services
4. To generate demand for the services offered
5. To be the first choice for among fierce competition

Solution:

1. Setting brand guidelines: defining brand colours, fonts and  designing templates to creating content buckets and developing brand language, we ensured that the brand communication was fitted to suit what the brand stands for
2. Creating videos to introduce new services for optimum engagement
3. Developing direct communication for service ad campaigns
4. Testing target groups and ads on channels like Facebook and LinkedIn to get to the best performing entities in terms of engagement
5. Refining and recreating  campaigns on the basis of brand keywords and trending services
6. Cross channel analysis